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Discover how to dress with the effortless elegance and quiet confidence that defines Italian style. Learn the secrets behind la bella figura — the art of looking and feeling your best through quality, craftsmanship, and impeccable taste.

 

Tour Overview

Dates: Available year-round
Duration: Full-day experience (with 2–3 day extensions available)
Ideal For: Lovers of Italian fashion, culture, and craftsmanship
Language Level: Suitable for all levels of Italian
Group Size: Small and intimate (maximum 6 participants)

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Morning – The Essence of Italian Style (9:00 AM – 12:00 PM)

Location: A curated boutique district in Florence, Milan, or Rome
Begin your day with a guided exploration into the philosophy of la bella figura. Your expert stylist will introduce you to the principles of Italian elegance — understanding body shape, colour palettes, and the way fabric and cut influence presence and confidence.

You will visit carefully selected ateliers, boutiques, and independent designers, discovering how Italians choose garments that last a lifetime. Discussions include:

• The importance of quality fabrics and tailoring

• Balancing simplicity with statement pieces

• Choosing accessories that express individuality

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Includes:
Private consultation, curated visits, light refreshments

Lunch – Fashion Meets Flavour (12:30 PM – 2:00 PM)

Location: Stylish trattoria or contemporary Italian bistro
Pause for a leisurely lunch where conversation flows as easily as the wine. Enjoy dishes inspired by the season while your stylist shares stories of Italian icons — from Sophia Loren to modern Milanese designers — who embody la bella figura.

Sample Menu:

• Burrata with heirloom tomatoes and basil oil

• Tagliolini al tartufo

• Lemon sorbet with prosecco

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Afternoon – Personal Shopping & Styling (2:15 PM – 5:00 PM)

Location: Selected boutiques, vintage shops, and artisan ateliers
Accompanied by your stylist, explore Italy’s best-kept fashion treasures — from luxurious cashmere to handcrafted leather accessories. Learn how to build a capsule wardrobe inspired by Italian women who master timelessness over trends.

You’ll be guided through:

• Selecting garments that complement your natural tones

• Pairing textures and fabrics for harmony and contrast

• Accessorising with scarves, jewellery, and handbags

• Understanding tailoring, fit, and fabric flow

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Includes:
Private appointments, fitting assistance, refreshments

Evening – Aperitivo & Reflection (5:30 PM – 7:00 PM)

Location: Elegant rooftop terrace or café in the fashion district
Conclude your day Italian-style — with a glass of prosecco and aperitivi as you reflect on your discoveries. Review your new wardrobe pieces, discuss styling notes, and receive your personalised Bella Figura Style Guide to take home.

 

Helpful Tips & Suggestions

• Dress Code: Smart casual – comfortable shoes recommended for walking

• Style Tip: Invest in fewer, better pieces — quality over quantity is the Italian way

• Cultural Insight: La bella figura is not just how you look, but how you move through the world — with grace, ease, and authenticity

Pricing (Per Person)

ExperiencePrice

Morning style discovery£120

Lunch£50

Afternoon shopping & styling£120

Aperitivo & style guide£40

Total (approx.)£330